Announcing My New Venture

After more than 16 years building brands and telling their stories, most notably at the University of Chicago and One […]

Loyola “We Are Called” Campaign

Leading into its 150th anniversary year, Loyola sought to launch a campaign that celebrates how its students and faculty translate their call to service into impact that makes the world a better place—in a package that builds overall brand awareness and understanding. I worked with their team to develop the overall editorial approach, then wrote the copy.

Ruth Bader Ginsburg at Harris

Harris Public Policy Branding

The University of Chicago Harris School of Public Policy had a new dean and bold new vision for what a policy school could do. They hired my team to develop a distinctive new visual identity, messaging, and launch materials that communicated their data-driven approach to doing good and getting things done.

Quinlan Executive Education Ads

Loyola’s Quinlan School unveiled a new suite of supply-chain programs and wanted a headline-driven ad campaign to help promote them – which I was happy to, er, supply.

Getting to Zero Illinois Launch

I volunteered with the AIDS Foundation of Chicago and partner organizations to consult on the branding and messaging for Getting to Zero Illinois, the initiative to end HIV in Illinois by 2030.

Wishbook Fundraising Campaign

How did One Hope United turn a time-consuming toy drive into a revenue-generating fundraiser, without compromising on the mission? Building on audience insights, we created emotional connections with donors that resulted in real dollars for the organization—and better yet, meaningful impact on the children and families they serve.