Inclusive Economy Lab Renaming & Strategy
UChicago Inclusive Economy Lab’s evolution from the Poverty Lab demonstrates the power of putting values first when connecting with audiences.
Branding
InForm Branding & Development
Following a high-profile campus incident, we branded and built an online hub that simplifies and streamlines the reporting process and helps people find support in times of distress.
Loyola “We Are Called” Campaign
Leading into its 150th anniversary year, Loyola sought to launch a campaign that celebrates how its students and faculty translate their call to service into impact that makes the world a better place—in a package that builds overall brand awareness and understanding. I worked with their team to develop the overall editorial approach, then wrote the copy.
Harris Public Policy Branding
The University of Chicago Harris School of Public Policy had a new dean and bold new vision for what a policy school could do. They hired my team to develop a distinctive new visual identity, messaging, and launch materials that communicated their data-driven approach to doing good and getting things done.
Getting to Zero Illinois Launch
I volunteered with the AIDS Foundation of Chicago and partner organizations to consult on the branding and messaging for Getting to Zero Illinois, the initiative to end HIV in Illinois by 2030.