Inclusive Economy Lab Renaming & Strategy
UChicago Inclusive Economy Lab’s evolution from the Poverty Lab demonstrates the power of putting values first when connecting with audiences.
Copywriting
InForm Branding & Development
Following a high-profile campus incident, we branded and built an online hub that simplifies and streamlines the reporting process and helps people find support in times of distress.
Loyola “We Are Called” Campaign
Leading into its 150th anniversary year, Loyola sought to launch a campaign that celebrates how its students and faculty translate their call to service into impact that makes the world a better place—in a package that builds overall brand awareness and understanding. I worked with their team to develop the overall editorial approach, then wrote the copy.
Quinlan Executive Education Ads
Loyola’s Quinlan School unveiled a new suite of supply-chain programs and wanted a headline-driven ad campaign to help promote them – which I was happy to, er, supply.