UChicago Inclusive Economy Lab’s evolution from the Poverty Lab demonstrates the power of putting values first when connecting with audiences.
Following a high-profile campus incident, we branded and built an online hub that simplifies and streamlines the reporting process and helps people find support in times of distress.
The University of Chicago Harris School of Public Policy had a new dean and bold new vision for what a policy school could do. They hired my team to develop a distinctive new visual identity, messaging, and launch materials that communicated their data-driven approach to doing good and getting things done.
I volunteered with the AIDS Foundation of Chicago and partner organizations to consult on the branding and messaging for Getting to Zero Illinois, the initiative to end HIV in Illinois by 2030.
How did One Hope United turn a time-consuming toy drive into a revenue-generating fundraiser, without compromising on the mission? Building on audience insights, we created emotional connections with donors that resulted in real dollars for the organization—and better yet, meaningful impact on the children and families they serve.