I volunteered with the AIDS Foundation of Chicago and partner organizations to consult on the branding and messaging for Getting to Zero Illinois, the initiative to end HIV in Illinois by 2030. Learn more at https://gtzillinois.hiv.
FOR AIDS Foundation of Chicago/Getting to Zero Illinois
ROLE Consultant (Pro-Bono)
Leading up to the launch of Getting to Zero Illinois, I consulted with the AIDS Foundation of Chicago and partner organizations throughout the state on the branding process. Care was taken to seek input from stakeholders inclusive of Illinois' diverse regions and communities to create a brand that won strong buy-in from its key audiences. Insights from feedback sessions around the state informed the logo design and messaging.