The Challenge
Before InForm, UConn had multiple avenues for reporting on-campus incidents including bias, harassment, safety concerns, and other types of misconduct. Each department involved had its own forms and procedures, and there was no centralized means for people to determine which form or office best addressed their concerns.
UConn wanted to help students, faculty, and other stakeholders feel more supported by the administration and know where to turn in times of need.
The Solution
Working with a cohort of UConn students and employees from different departments, we developed the branding and platform design for a centralized, online reporting hub called InForm. The wordplay in the name helps the tool feel approachable, while the tagline—“Report incidents. Get support.”—along with the visual branding, convey to users that their reported concerns are received, reviewed, and responded to.
The hub’s central features include a Form Finder, which helps users identify the best report and department for their situation depending on their identity, the identity of any other party involved, the type of incident, and other factors. Once users know which form they need, they can visit a portal for submitting reports.
Results
We supported the launch of InForm with messaging, an email and social toolkit, and campus posters and flyers. The Campus Daily conveyed our key messages in their announcement, and in an editorial titled "InForm: A step in the right direction," the paper called InForm "an example of how UConn is stepping up and creating a more positive environment for its students."