Leading into its 150th anniversary year, Loyola sought to launch a campaign that celebrates how its students and faculty translate their call to service into impact that makes the world a better place—in a package that builds overall brand awareness and understanding. I worked with their team to develop the overall editorial approach, then wrote the copy. Learn more at luc.edu/called.
FOR Loyola University Chicago
TYPE Brand-Level Ads, Multiplatform
Environmental Ad Placement
The ads appeared in various media as well as in prominent environmental placements throughout Chicago. Here is one ad at the corner of Michigan and Chicago Avenues, in the Magnificent Mile district.