Leading into its 150th anniversary year, Loyola sought to launch a campaign that celebrates how its students and faculty translate their call to service into impact that makes the world a better place—in a package that builds overall brand awareness and understanding. I worked with their team to develop the overall editorial approach, then wrote the copy.
The University of Chicago Harris School of Public Policy had a new dean and bold new vision for what a policy school could do. They hired my team to develop a distinctive new visual identity, messaging, and launch materials that communicated their data-driven approach to doing good and getting things done.
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Loyola’s Quinlan School unveiled a new suite of supply-chain programs and wanted a headline-driven ad campaign to help promote them – which I was happy to, er, supply.
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