Harris Public Policy Branding

Ruth Bader Ginsburg at Harris

The University of Chicago Harris School of Public Policy had a new dean and bold new vision for what a policy school could do. They hired my team to develop a distinctive new visual identity, messaging, and materials that communicated their data-driven approach to doing good and getting things done.

FOR Harris Public Policy
ROLE Creative Director, Strategist, Writer
TYPE Branding

 

Harris branding on display as Supreme Court Justice Ruth Bader Ginsburg speaks with Harris Dean Katherine Baiker, Setember 9, 2019. (Photo by UChicago Creative/Jean Lachat)

Logo & Tagline

Harris Public Policy's mission is to develop leaders who put evidence first. Using the best science of our day, Harris students and graduates figure out what's best for society – and get it done.

Reflecting this point of view, the logo takes inspiration from data visualizations to form a C, representing the University – and the city – of Chicago.

The tagline – Social Impact, Down to a Science. – summarizes Harris's data-driven approach to driving positive social change.

Harris Logo with Tagline

 

Launch Video

This video introduced the brand at a groundbreaking ceremony for Harris's new Keller Center, using voices from the Harris community to tell the brand story. You may recognize the voice of one of the narrators, a well-known political strategist and UChicago alumnus who served as senior advisor to President Obama.

 

Brand Guide Highlights