The University of Chicago Harris School of Public Policy had a new dean and bold new vision for what a policy school could do. They hired my team to develop a distinctive new visual identity, messaging, and materials that communicated their data-driven approach to doing good and getting things done.
FOR Harris Public Policy
ROLE Creative Director, Strategist, Writer
Logo & Tagline
Harris Public Policy's mission is to develop leaders who put evidence first. Using the best science of our day, Harris students and graduates figure out what's best for society – and get it done.
Reflecting this point of view, the logo takes inspiration from data visualizations to form a C, representing the University – and the city – of Chicago.
The tagline – Social Impact, Down to a Science. – summarizes Harris's data-driven approach to driving positive social change.
This video introduced the brand at a groundbreaking ceremony for Harris's new Keller Center, using voices from the Harris community to tell the brand story. You may recognize the voice of one of the narrators, a well-known political strategist and UChicago alumnus who served as senior advisor to President Obama.